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Design led Innovation for Healthcare Products and Services.


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Design led Innovation for Healthcare Products and Services.


From Innovation to Relevance to Experience.

 

Affordability with focus on relevance are two key needs of Healthcare Innovation for emerging markets. This focus on relevance in innovation drives our involvement.  However, innovation decisions necessitated by frugal resources often compromise device experience.  Design solutions bridge this tension by finding creative ways to move from Innovation to an inspiring experience.

For us, Innovation means defining relevance within the parameters of affordability without compromising product experience. We are Icarus Nova - a Design led Innovation firm. 

 

 

WE OFFER

An intimate understanding of emerging markets

A multidisciplinary team and approach which is able to participate in any client modality: device, program or service.

A flexibility of approach which does not expect innovation to run in a straight line.

A mindset which is focused on solutions as deliverables.

 

We have over 20 years of experience - our multidisciplinary capabilities of User Research, Concept Creation, Prototyping, Testing, Engineering, Software Development and regulatory support services can help you to proposition your products for new markets.

 
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Our Team


Our Team


DIRECTORS

 
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Sapna Behar

Sapna is Director and Founder at IcarusNova, she has a background in Design and Engineering . Her single minded focus in the healthcare space has led to strong and enduring relationships and a close understanding of the ecosystem. Sapna's  commitment to process and a rigour for detailing helps her move between Design and Engineering teams effectively . Her passion to solve “problems that matter" finds ample echo in the Healthcare space.

George Mathews

George is founder of both Icarus Design and IcarusNova. His primary interests are in the overlap of Design and Innovation. He nurtures a problem solving multidisciplinary capability. He believes that Design’s role in “Experience Creation” has vast implications to bridging the gap between innovation and market success. A Designer and an Engineer, George is quite at home in the vastly differing worlds of technology & marketing as it relates to new product development.

 
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Our background and a tribute


Our background and a tribute


 

OUR HISTORY

 

To underline our commitment in the healthcare space IcarusNova was formed as a wholly owned subsidiary of Icarus Design. When it was created in 2012,  20 years of experience in the Industrial Design and Product Development space was consolidated into a sharp focus to deliver comprehensive projects for emerging markets.

Sunil Sudhakaran had led the Industrial Design and Product Development team ever since its inception. Over the years he had managed to embed a culture of innovation in Icarus, demonstrating its effectiveness over numerous projects. Sunil passed away in 2013.

IcarusNova’s versatility, a factor so important in the Healthcare Innovation space owes much to the capabilities which have been added on to Industrial Design and Mechanical Engineering. These capabilities, Design Research, Embedded Electronics, and Versatile Prototyping, all owe much to Sunil’s energy and determination to create effective solutions.

He will be remembered by many students who he mentored with enthusiasm as much as he will be remembered by clients and partners.