IcarusNova can assist you in discovering new product opportunities, creating Intellectual Property and developing ideas right through to production. Specifically, as part of our Product Development expertise, we offer Usability Research, Industrial Design, Mechanical Engineering, Embedded Electronics and Software Development as well as Testing and Regulatory support services.
The goals of effective User Research at IcarusNova is to ensure that the demands of users, their tasks and their environments of use have been addressed adequately. Most Medical Devices are tools which need to work in an intuitive and efficient way from the point of view of the User.
To understand Users and their environments we use a broad range of Design Research tools, Design Ethnography providing the observational backbone to our methods. In every case we are driven by a need for Insights which can help inform Device development decisions. Unmet and unarticulated requirements are source beds of innovation and our team focuses on uncovering them.
Every project demands its own research tools and we work flexibly with them, however some of the broad areas of Research can be articulated as Design Research, Analysis and Synthesis and Usability Evaluation.
Discovery as a goal lies at the heart of our research efforts.