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Design to Discover helps you evolve a Healthcare Innovation from a Technology or Business idea.


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Design to Discover helps you evolve a Healthcare Innovation from a Technology or Business idea.


 3 Steps from an Idea to a User validated Prototype

Innovation for emerging markets is about discovering contextual design solutions. Our innovation process helps us achieve this and has three stages........

 


 

PROJECTS


1. Design to Discover  2. Just Enough Prototyping  

3. Concept in Use

 

DESIGN TO DISCOVER

In the Med Tech space innovators are often end users (Doctors) themselves. The other class of innovations – those that are primarily driven by technology companies – often need strong collaborations with Doctors.

At the core of Design to Discover is a process of hypothesizing how experiences transform ideas to products.

This peek into possible futures happens through simulating “just enough prototypes”, and placing them in rich contexts so that real interactions between Doctor, Device and Patient can become a participatory stage - evaluated “experientially” by all stakeholders.

This first step in the innovation journey is all important. And it is also important that it be all done “together” not parametrically, not in pieces. The Device is the Experience. Our Design to Discover process ensures that the innovation process happens all in the same place with one key concern – how do we come to an understanding of a set of experiences which add perceptible value to Doctor and Patient ?


IcarusNova can create innovation proposals which incorporate this full cycle: Creating hypothesis Taping up solutionsCreating a user research plan and Visualising idea-to-device solutions.  

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Just enough Prototyping to validate key device characteristics


 

 

Just enough Prototyping to validate key device characteristics


 

 

JUST ENOUGH PROTOTYPING

The aim of prototyping in the early stages of innovation is to simulate hypothesis and to put together “just enough” prototypes.

These prototypes have bare minimum detailing - just enough for users to give feedback on issues which are fundamental to usage and experience. The WIP nature of these prototypes are important so that users feel encouraged to contribute to a concept which is in the process of being built.

The emphasis on economy of effort in detailing of these prototypes is a mix of judgement and insight so that the correct level of fidelity can be aimed for.


IcarusNova can combine User Research, Appropriate Materials, Mechanical Engineering, Embedded electronics and software along with machine and craft methods to create prototypes at the right level of fidelity. Evaluated in real situations, these prototypes generate rich information across performance and experience so that Users and Patients can respond to it in ways which create new insights for the team.

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See your Concept in Use & sharpen innovation with real world feedback :


 

 

See your Concept in Use & sharpen innovation with real world feedback :


 

 

CONCEPT IN USE

Real life inputs which can lead to the evolution of an innovation come alive when prototypes are put through varying use cases, multiple user types, and usage over longer time periods.

To put it in another way, Multiplicity, Contexts and Time Scales combined with observation can be used as a powerful method to sharpen an innovation. 

Particular objectives in doing this may be to derive product specifications, refine user requirements, Understand how to roll out a programe, derive insights which could give the product a market edge and to test technology solutions etc.

Whatever the objectives may be this phase of innovation depends on observers who understand what to look for, as well as observers who are able to incorporate the surprising new data in the form of behaviour or any other non verbal communication.


IcarusNova can create small batches of fully functional prototypes, design a research plan around evolving objectives and use OVOC techniques to evaluate them over a period of time. This service results in prototypes and recommendations which sets the stage for commercial product development.